Press releases
New Malay anthology drama Kasih to engage Singaporeans through stories of love
14 February 2024
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SINGAPORE, 14 February 2024 – The Ministry of Communications and Information (MCI), in collaboration with Papahan Films, have produced a music driven short film anthology series entitled Kasih (“Love”). Kasih launched on 14 February 2024 and consists of six 10-min episodes. The mixed-language (English-Malay) anthology explores the concept of love in its multitude of forms – between family members, friends, acquaintances and fellow Singaporeans. This new web series features a talented cast of artistes such as Ainon Talib, Azura Goh, Erwin Shah Ismail, Fizah Nizam, Hisyam Hamid, Iskandar Ismail, Izzat Yusoff, Khairuddin Samsudin, Rae Saleha, Sani Hussain, Shahril Wahid, Yuslina Yussof and many more.
Kasih aims to inform and engage Singaporeans on the various Government support measures such as housing grants, childcare subsidies and CDC vouchers. It also shares timely information on issues such as scams, workplace fairness, and cost of living. Other ongoing initiatives, such as Majulah Package and HealthierSG, will also be covered in the anthology.
Two episodes were released on Gov.sg’s YouTube channel on 14 February 2024. The six-episode series will be tied together by a 90s-style rock Original Soundtrack (OST) about love, hope and resilience, while creating a sense of nostalgia.
Mr Aaron Lye, Director of Campaigns and Productions at MCI says: “In MCI, we try to find creative ways to address public issues as well as raise awareness on various Government initiatives and support measures. With Kasih, we aim to better connect with members of the community through stories of love as well as music.”
Creative Director of Papahan Films, Mr Raihan Halim, added, “Kasih continues my journey as a filmmaker in telling unique, emotional and uplifting stories. The series is a labour of love and getting to recreate a 90s OST makes it a more unique experience. I hope that Kasih resonates with the audience as much as it did for me and the team working on it.”
The first two episodes of the web series are available now on Gov.sg’s YouTube channel (go.gov.sg/kasih). More details on the release dates of the other episodes as well as the full cast can be found in the Appendix.