What We Do

What we do

MDDI, formerly known as MCI, uses a wide range of evidence-based research methods to better understand public sentiment, attitudes and behaviour through a data-driven approach. These research insights help the Government better assess public awareness of, and response to, specific government policies and programmes.

We are method-neutral in conducting our research, employing a range of tools including:

• Surveys (e.g. door-to-door, telephone, online)

• Focus group discussions

• Behavioural insights

• Media consumption analytics